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Magic Spoon

Sponsored · Exhibit 01 · Fruity Hero Bowl

Your favorite fruit-forward childhood cereal, rebuilt.

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients. Pour a bowl and taste the difference.

Fruity Cereal. Same bowl, grown-up numbers.

Fruity Cereal
Fruity, with 13g complete protein

13g

complete protein

MAGICSPOON.COM

Fruity Cereal, reimagined

Shop Fruity
Format
Product hero
Persona
Adults who still crave childhood cereal
Reason to buy
High protein in every bowl
Funnel stage
Top of funnel
Product
Fruity Cereal
Lands on
Landing page

Why it should work. Opens on a familiar bowl and puts the protein number next to a flavor people already know.

Tests. Whether a nostalgic flavor plus one hard number beats a pure taste message for cold audiences.

Magic Spoon

Sponsored · Exhibit 02 · Cinnamon Crunch Menu

You loved cinnamon cereal. We kept that and changed the rest.

We’ve reimagined your favorite cinnamon cereal with 4g net carbs, 12g complete protein, 100 calories, and no artificial ingredients. Cinnamon Crunch is the bowl you remember, made for the grown-up you are now.

Cinnamon Crunch, by the bowl or by the case.

Hold the toast.

Cinnamon Crunch Cereal

  • 4g net carbs
  • 12g complete protein
  • 100 calories
  • No artificial ingredients
Cinnamon Crunch Cereal

MAGICSPOON.COM

Cinnamon cereal, reimagined

Shop Cinnamon Crunch
Format
Menu-card split, product photo
Persona
Cinnamon-cereal loyalists who want protein
Reason to buy
Tastes like you remember
Funnel stage
Middle of funnel
Product
Cinnamon Crunch Cereal
Lands on
Landing page

Why it should work. A menu card turns four label facts into a quick scan for people comparing breakfast options.

Tests. Whether a spec-list layout lifts click-through among warm audiences versus a lifestyle photo.

Magic Spoon

Sponsored · Exhibit 03 · Monthly Box Offer

Your childhood favorites, delivered to your door monthly.

Get your childhood favorites delivered to your door monthly. 20% off & FREE shipping, a free bowl set with your first order, and the freedom to change flavors anytime. Pick your flavors once and let the box come to you.

Skip or cancel delivery anytime.

Claim to confirm with brand: Confirm which subscribe discount is live

Variety 6 - 1 case (6 boxes)
20% off & FREE shipping

20% off & FREE shipping

Skip or cancel delivery anytime

MAGICSPOON.COM

Subscribe, save, skip anytime

Start My Box
Format
Offer on product photo
Persona
Repeat cereal buyers tired of reordering
Reason to buy
20% off & FREE shipping
Funnel stage
Bottom of funnel
Product
Variety 6 - 1 case (6 boxes)
Lands on
Landing page

Why it should work. The offer is the creative: the seal and the exit condition sit on the delivery box photo.

Tests. Whether a subscription offer with an easy exit converts better than a one-time bundle at the bottom of the funnel.

Magic Spoon

Sponsored · Exhibit 04 · Starter Pack Chips

Not sure where to start? Start here.

Bright and nostalgic flavors with a protein-packed twist. The Starter Pack puts one box of cereal, one bag of granola and four cereal treats in a single order, so you can find your favorite before you commit.

Start with the Starter Pack.

Magic Spoon Starter Pack - 1 box of cereal + 1 bag of granola + 4 cereal treats
What's in the Starter Pack
  1. 11 box of cereal
  2. 21 bag of granola
  3. 34 cereal treats

MAGICSPOON.COM

Cereal, granola and treats

Shop Starter Pack
Format
Product photo, ingredient chips
Persona
First-time buyers who want to try a bit of everything
Reason to buy
Tastes like you remember
Funnel stage
Middle of funnel
Product
Magic Spoon Starter Pack - 1 box of cereal + 1 bag of granola + 4 cereal treats
Lands on
Landing page

Why it should work. Numbered chips answer the first question of a new buyer: what exactly do I get.

Tests. Whether a low-commitment mixed pack pulls in first-time buyers better than single-flavor ads.

Magic Spoon

Sponsored · Exhibit 05 · Granola Trio Collage

Crunch without the crash. Six granolas, one box.

Each bag is packed with crunchy nuts and seeds, 13–14g of protein, 0g added sugar, and 8–9g of fiber. The Variety 6 has Honey Almond, Peanut Butter, Mixed Berry, Dark Chocolate, Apple Cinnamon and Blueberry Vanilla Almond.

One box, every flavor.

Apple Cinnamon

Apple Cinnamon

Dark Chocolate Almond

Dark Chocolate Almond

Mixed Berry

Mixed Berry

Granola with 0g added sugar

All the crunch without the crash

MAGICSPOON.COM

Six granolas in one box

Shop Granola
Format
Three-photo collage
Persona
Snackers who want crunch with protein and fiber
Reason to buy
High protein in every bowl
Funnel stage
Middle of funnel
Product
Variety 6 - 6 Bags of Granola
Lands on
Landing page

Why it should work. Three flavor photos show range, and the numbers answer the question of what is inside the bag.

Tests. Whether showing variety in one frame lifts interest in the six-bag box.

Magic Spoon

Sponsored · Exhibit 06 · S'mores Pastry Full

Pastries, but with 11g of protein each.

Packed with 11g of protein per pastry. Sweet without the crash. S'mores sits next to Frosted Strawberry and Cinnamon Brown Sugar in our pastry lineup. Pick a flavor, open a box, and keep the s'mores going.

Protein, in pastry form.

S'mores Protein Pastries
11g protein per pastry

Sweet without the crash

MAGICSPOON.COM

S'mores Protein Pastries

Shop Pastries
Format
Full-bleed photo
Persona
Snackers who want pastry with real protein
Reason to buy
High protein in every bowl
Funnel stage
Top of funnel
Product
S'mores Protein Pastries
Lands on
Landing page

Why it should work. A full-bleed pastry photo stops the scroll and the seal carries the protein number.

Tests. Whether a non-cereal product wins cold attention that cereal ads do not.

Magic Spoon

Sponsored · Native 01 · Birthday Cake Notes

Birthday fun for any occasion! Even a Tuesday.

Vanilla cake, creamy frosting, and fun confetti sprinkles...but with 4g net carbs, 14g complete protein, 150 calories, and no artificial ingredients. Birthday Cake Cereal, any day of the week.

Add Birthday Cake to your list.

Birthday Cake Cereal

Notes

Today's list: cake for breakfast

  • Vanilla cake flavor
  • Creamy frosting
  • Confetti sprinkles
  • 14g complete protein

MAGICSPOON.COM

Birthday Cake Cereal

Shop Birthday Cake
Format
Notes app over product photo
Persona
Cereal fans who treat breakfast like a birthday
Reason to buy
Tastes like you remember
Funnel stage
Middle of funnel
Product
Birthday Cake Cereal
Lands on
Landing page

Why it should work. A phone-notes list reads like a person's own shopping list, not an ad.

Tests. Whether a native list format beats a polished product shot for a party flavor.

Magic Spoon

Sponsored · Native 02 · Blueberry Group Chat

The cereal your group chat will ask about.

Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast. And there's no cane sugar, corn syrup, or sugar alcohol. Blueberry comes in a case of four boxes.

Blueberry, by the case.

Dana

Blueberry cereal for dinner?

Magic Spoon Protein Cereal 1 case (4 boxes) - Blueberry

Wait, no cane sugar? Okay, send the link.

13g of protein per serving. It's the Blueberry one.

MAGICSPOON.COM

Blueberry Protein Cereal

Shop Blueberry
Format
Message thread with photo
Persona
Friends who share snack finds in group chats
Reason to buy
No cane sugar or corn syrup
Funnel stage
Top of funnel
Product
Magic Spoon Protein Cereal 1 case (4 boxes) - Blueberry
Lands on
Landing page

Why it should work. A chat thread turns a label fact into a recommendation between friends.

Tests. Whether a conversation format drives more saves and shares than a product photo.

Magic Spoon

Sponsored · Native 03 · Cocoa or Fruity Poll

Cocoa or Fruity? Pick a side.

Try these crowd favorite flavors—Fruity, Cinnamon Toast, Cocoa, and Peanut Butter. We’ve reimagined all your favorite childhood cereals. Pour both in the Variety 4 Pack and settle the debate in your own kitchen.

Cocoa or Fruity? Get both.

Cocoa
Fruity

Cocoa or Fruity?

CocoaFruity

MAGICSPOON.COM

Fruity vs Cocoa, get both

Shop Variety 4
Format
Stories poll
Persona
Cereal fans who can never pick one flavor
Reason to buy
Tastes like you remember
Funnel stage
Middle of funnel
Product
Magic Spoon Protein Cereal Variety 4 Pack - Peanut Butter, Cocoa, Fruity, Cinnamon Toast
Lands on
Landing page

Why it should work. A story poll invites a tap and leads naturally into the variety pack.

Tests. Whether an interactive format lifts engagement and variety-pack clicks.

Magic Spoon

Sponsored · Native 04 · Sunday Roll Granola

Camera roll, Sunday morning: granola over yogurt.

Packed with crunchy nuts and seeds, 13–14g of protein, 0g added sugar, and 8–9g of fiber. Pour it over yogurt, toss it into a smoothie bowl, or snack straight from the bag. Mixed Berry is one of six flavors.

Mixed Berry Granola, bag open.

Mixed Berry Granola
RecentsSunday
morningEdit

Sunday morning, camera roll

MAGICSPOON.COM

Mixed Berry Granola

Shop Granola
Format
Camera-roll share
Persona
Yogurt and smoothie-bowl people
Reason to buy
Easy to take on the move
Funnel stage
Top of funnel
Product
Mixed Berry Granola
Lands on
Landing page

Why it should work. A camera-roll look feels like a personal share and shows several ways to eat the granola.

Tests. Whether use-case storytelling beats a flavor message for granola.

Magic Spoon

Sponsored · Meme 01 · Frosted Drake

Which cereal bowl do you want to defend?

No cane sugar, corn syrup, or sugar alcohol. Frosted is packed with 13g of protein per serving, so a filling breakfast doesn't need a lecture. Pick the bowl you'd put on the table.

Frosted, by the case.

Frosted, with no cane sugar

Drake Hotline Bling meme about Magic Spoon

Cereal built on cane sugar and corn syrup

Frosted: no cane sugar, corn syrup

Magic Spoon

MAGICSPOON.COM

Frosted Protein Cereal

Shop Frosted
Format
Meme template, product swapped in
Persona
Cereal eaters who read ingredient lists
Reason to buy
No cane sugar or corn syrup
Funnel stage
Top of funnel
Product
Magic Spoon Protein Cereal 1 case (4 boxes) - Frosted
Lands on
Landing page

Why it should work. Drake sets up a category contrast without naming any competitor.

Tests. Whether an ingredient-list meme earns more shares than a straight product ad.

Magic Spoon

Sponsored · Meme 02 · Cheesecake Distracted

25,911 reviews can't all be wrong about Strawberry Cheesecake.

Rated 4.6 out of 5 stars, based on 25,911 reviews. Strawberry Cheesecake is the return of a fan-favorite: creamy cheesecake flavor with a burst of fresh strawberry.

Strawberry Cheesecake. Your pantry has room.

Strawberry Cheesecake walks by

Distracted Boyfriend meme about Magic Spoon

Strawberry Cheesecake Cereal

Me, with a full pantry

My usual cereal

Magic Spoon

MAGICSPOON.COM

Strawberry Cheesecake Cereal

Shop Cheesecake
Format
Meme template, product swapped in
Persona
Cereal loyalists tempted by a new flavor
Reason to buy
25,911 reviews
Funnel stage
Top of funnel
Product
Strawberry Cheesecake Cereal
Lands on
Landing page

Why it should work. The review count gives a social-proof reason to try the flavor while the meme carries the temptation.

Tests. Whether review volume in a meme frame lifts clicks on a single flavor.

Magic Spoon

Sponsored · Meme 03 · Treat Box Dilemma

All high protein, high fiber, and impossible to pick a favorite.

The best of new and classic, all in one box: Cookies & Cream, Chocolate Chip Cookie Dough, Marshmallow, Double Chocolate, Salted Caramel, and Chocolate Peanut Butter. All high protein, high fiber.

Six flavors. One box. Zero fights.

Impossible to pick a favorite

Two Buttons meme about Magic Spoon

Cookies & Cream

Chocolate Peanut Butter

Me, trying to pick a favorite

Magic Spoon

MAGICSPOON.COM

Six treat flavors, one box

Shop Treat Box
Format
Meme template, product swapped in
Persona
Treat lovers who hate choosing
Reason to buy
High protein in every bowl
Funnel stage
Middle of funnel
Product
Limited Edition Treat Box - 1 case (6 boxes)
Lands on
Landing page

Why it should work. Two-buttons fits the brand's own line that the treat box is impossible to pick a favorite from.

Tests. Whether a choice-paralysis meme sells the six-flavor treat box.

Magic Spoon

Sponsored · Meme 04 · Subscription Brain

Your cereal order, four levels deep.

Get your childhood favorites delivered to your door monthly. Subscribe for 20% off & FREE shipping, change flavors anytime, and skip or cancel delivery anytime. You stay in control of every box.

Your box, your schedule.

Claim to confirm with brand: Confirm which subscribe discount is live

Cereal planning, level four

Expanding Brain meme about Magic Spoon

Buy a box of cereal

Buy a variety pack

Subscribe: 20% off & FREE shipping

Skip or cancel delivery anytime

Magic Spoon

MAGICSPOON.COM

Subscribe and skip anytime

Start My Box
Format
Meme template, product swapped in
Persona
Subscription-wary shoppers who want control
Reason to buy
Skip or cancel anytime
Funnel stage
Bottom of funnel
Product
Variety 6 - 1 case (6 boxes)
Lands on
Landing page

Why it should work. The meme walks a hesitant buyer to the subscription and ends on the exit option, the usual objection.

Tests. Whether leading with easy cancellation lifts subscription starts.

Magic Spoon

Sponsored · Meme 05 · Change Our Mind

Change our mind: grown-up cereal can still taste like childhood.

Tastes just like you remember, only better. Magic Spoon Protein Cereal Variety 4 Pack brings Peanut Butter, Cocoa, Fruity, and Cinnamon Toast, with 12g of protein per serving. Pour all four and see for yourself.

Four bowls to prove it.

Change our mind.

Change My Mind meme about Magic Spoon

Cereal can be high protein and taste like childhood

Magic Spoon

MAGICSPOON.COM

Four flavors, one variety pack

Shop Variety 4
Format
Meme template, product swapped in
Persona
Skeptics who doubt protein cereal can taste good
Reason to buy
Tastes like you remember
Funnel stage
Middle of funnel
Product
Magic Spoon Protein Cereal Variety 4 Pack - Peanut Butter, Cocoa, Fruity, Cinnamon Toast
Lands on
Landing page

Why it should work. The sign states the brand's central claim as a challenge and the variety pack is the proof.

Tests. Whether a challenge framing moves skeptics toward the four-flavor pack.

Magic Spoon

Sponsored · Meme 06 · Cake Plan Twist

The plan: cake for breakfast. The twist: it's protein.

We hid 14g of complete protein inside a bowl of Birthday Cake. It also brings 4g net carbs, 150 calories, and no artificial ingredients, so the party stays on the breakfast table.

Read the label, then read it again.

Plan: cake. Twist: 14g protein

Gru's Plan meme about Magic Spoon

Pour a bowl of Birthday Cake cereal

Taste vanilla cake and creamy frosting

Notice it has 14g complete protein

Notice it has 14g complete protein

Magic Spoon

MAGICSPOON.COM

Birthday Cake, 14g protein

Shop Birthday Cake
Format
Meme template, product swapped in
Persona
Party-flavor lovers who track protein
Reason to buy
High protein in every bowl
Funnel stage
Top of funnel
Product
Birthday Cake Cereal
Lands on
Landing page

Why it should work. The repeated twist panel lands the protein number as a surprise on a dessert flavor.

Tests. Whether a surprise-reveal meme beats a direct protein message on cold audiences.

Magic Spoon

Sponsored · Meme 07 · Cocoa Buff Case

Cocoa cereal that keeps its protein promise.

Cocoa Cereal brings 12-14g complete protein in every bowl, with no cane sugar, corn syrup, or sugar alcohol. A case holds eight boxes, so your pantry stays stocked without a store run.

Stock the shelf with Cocoa.

Cocoa, with 12-14g protein

Buff Doge vs. Cheems meme about Magic Spoon

Magic Spoon Cocoa: 12-14g protein per bowl

Plain old cereal with a crash

Magic Spoon

MAGICSPOON.COM

Cocoa Cereal by the case

Shop Cocoa
Format
Meme template, product swapped in
Persona
Chocolate-cereal fans who want a stocked shelf
Reason to buy
High protein in every bowl
Funnel stage
Bottom of funnel
Product
Cocoa - 1 case (8 boxes)
Lands on
Landing page

Why it should work. The buff-versus-weak contrast makes the protein number the whole argument for a case order.

Tests. Whether a bulk-case message works at the bottom of the funnel.

Magic Spoon

Sponsored · Meme 08 · Granola Tuxedo

Same granola. Fancier ways to eat it.

Dark Chocolate is one of six granola flavors, each packed with crunchy nuts and seeds. That's 13–14g of protein, 0g added sugar, and 8–9g of fiber, all the crunch without the crash.

Dark Chocolate Almond, plated properly.

Granola, plated properly

Tuxedo Winnie The Pooh meme about Magic Spoon

Granola in a bowl

Granola over yogurt or in a smoothie bowl

Magic Spoon

MAGICSPOON.COM

Dark Chocolate Almond Granola

Shop Granola
Format
Meme template, product swapped in
Persona
Snackers who like their granola dressed up
Reason to buy
High protein in every bowl
Funnel stage
Middle of funnel
Product
Dark Chocolate Almond Granola
Lands on
Landing page

Why it should work. Pooh-tuxedo turns the serving ideas the brand already lists into a light, shareable joke.

Tests. Whether use-case humor lifts interest in granola over cereal.

Photography and product names belong to Magic Spoon. Every ad lands on a page in this package. Memes use real, recognizable templates with Magic Spoon product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.