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Draft concept by Danilo Vicioso, not affiliated with Magic Spoon.
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Magic Spoon · New & Limited Edition Cereal

A spellbook for the bowl

Cookies & Cream and Strawberry Cheesecake are here for a limited time! This page reads like a book of spells: pick a flavor, learn the trick, then pour.

High Protein, Keto-Friendly, 0g Sugar Cereal

Get 4-PackBuild your own bundle

Magic Spoon oatmeal boxes with cinnamon and marshmallow pieces floating on a yellow gradient Magic Spoon protein oatmeal boxes with a NEW sticker on an orange gradient

Find your flavor

Mix and Match Boxes. Pick a spine from the shelf, then open the chapters below to read what is inside each one.

Spell I · The trick

What kind of sorcery is this? Where did all the carbs and sugar go?

What are net carbs? Think of them as the active carbs: the number left once the fiber and the allulose are taken out of the total.

In our case,

net carbs = total carbs - allulose - fiber

Allulose is a special type of sugar that contains only 10% of the calories of regular sugar and is only slightly metabolized by your body.

  • 0-2g Sugar
  • 12-14g complete protein in every bowl.
  • No cane sugar, corn syrup, or sugar alcohol.
  • Tastes just like you remember, only better.

Every chapter after this one is the same trick, shown with a different box.

Row of Magic Spoon protein oatmeal boxes on a blue and yellow gradient Magic Spoon Cookies & Cream protein treats boxes with a NEW sticker
Magic Spoon oatmeal boxes with marshmallow pieces on a blue gradient Magic Spoon protein treats boxes surrounded by chocolate and berries

Spell II · The ledger

What is in the bowl, flavor by flavor

Each entry is the brand’s own wording from its flavor pages. Read the line, find the number, then pick a box.

Fruity
A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal with 4g net carbs, 13g complete protein, 150 calories, and no artificial ingredients.
Cocoa
Dark, rich, and made with real cocoa. We’ve reimagined your favorite chocolatey cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.
S’mores
A campfire classic, reimagined. We’ve brought back the nostalgic s’mores flavor you love—now with 5g net carbs, 14g complete protein, and 0g sugar.
Peanut Butter
Crunchy, nutty, and perfectly sweet. We’ve reimagined your favorite peanut butter cereal with 4g net carbs, 14g complete protein, 170 calories, and no artificial ingredients.
Frosted
Sweet, subtle and smooth with hints of vanilla and marshmallow. We’ve reimagined your favorite simple cereal with 4g net carbs, 13g complete protein, 140 calories, and no artificial ingredients.
Maple Waffle
We’ve reimagined your favorite waffle-flavored cereal with 4g net carbs, 12g complete protein, 150 calories, and no artificial ingredients.
Blueberry Muffin
You won’t be able to resist the freshly baked and straight out of the oven taste of our Blueberry Muffin cereal!
Honey Nut
Nuts about honey? Then this is the pack for you. Four times the sweet, honey-nutty goodness, all with only 4g net carbs, 13g complete protein, and nothing artificial.
Magic Spoon strawberry protein pastries stacked beside their boxes on a yellow gradient

Subscribe & Save 26%

Get your childhood favorites delivered to your door monthly

  • Free bowl set with your first order
  • VIP Access to limited-edition launches
  • Swap out and mix flavors anytime
  • Skip or cancel delivery anytime

We’ll send you delicious boxes a month at a discounted price. Cancel any time and click the avatar in the menu above to manage your account.

Subscription not available for Limited Edition flavors

Pick my flavors

Magic Spoon Delivery Box

Spell III · The line-up

Seven bowls, one spoon

Slide along the line. Every card is a bowl from the Build Your Own Box page, with the words the brand uses for it.

Scroll or swipe sideways, or press the arrow keys once the line has focus.

  • Fruity Cereal

    Fruity Cereal

    The first bowl on the Build Your Own Box page.

  • Bowl of Cocoa Cereal

    Cocoa

    Chocolatey cereal, shown in its own bowl.

  • Bowl of Cocoa PB cereal

    Cocoa PB

    Cocoa and peanut butter in one bowl.

  • Cinnamon Toast cereal in a bowl

    Cinnamon Toast

    Cinnamon cereal—hold the toast. We’ve reimagined your favorite cinnamon cereal with 4g net carbs, 12g complete protein, 140 calories, and no artificial ingredients.

  • Peanut Butter cereal in a bowl

    Peanut Butter

    Peanut butter cereal, one of the picks on the box builder. Contains peanuts.

  • Choc Chip Cookie cereal in a bowl

    Choc Chip Cookie

    Ditch the oven and grab a box (or four) of Chocolate Chip Cookie! This bundle is packed with 13g protein and that classic melt-in-your-mouth taste. Ready to dunk in milk.

  • Birthday Cake cereal in a bowl

    Birthday Cake

    You bring the fun, we’ve got the ‘fetti. Birthday Cake has all the magic of a classic golden cake with vanilla frosting and plenty of sprinkles. And with 4g net carbs, 13g complete protein, and no artificial ingredients, it’s pretty much a party in a box.

Spell IV · The other shelf

Treats, granola and pastries

Not everything in the box is cereal. The same trick, less sugar and more protein, shows up in squares, clusters and toaster-style pastries, and each one carries the figure the brand prints next to it.

Magic Spoon Marshmallow protein treats boxes

Protein treats

Campfire flavor, no fire required. Gooey marshmallow, and rich chocolate come together in these crave-worthy squares—now with 11g of protein to keep you fueled and feeling good.

Sweet, salty, and seriously satisfying. These chewy bars blend golden caramel with a touch of sea salt for that perfect flavor hit—plus 11g of protein to keep you going strong. It’s your favorite indulgence, leveled up.

We puffed up this classic childhood snack with more protein, chocolatey flavor, and all of the crispy, nutty crunch. Pack in 12g protein into your gym bag, work bag, and just about any bag you got around.

Six boxes of Magic Spoon cereal treats
Magic Spoon Dark Chocolate Almond protein granola bags

Protein granola

Stay satisfied with salty-sweet Peanut Butter Protein Granola! We've folded in whole peanuts and sliced almonds for extra crunch in every bite.

Our Honey Almond Protein Granola is packed with almonds, cashews, and sunflower seeds for naturally delicious flavor and a serious crunch factor.

Not too sweet and plenty chocolatey, our Dark Chocolate Almond Protein Granola is like your favorite chocolate bar all grown up, packed with sunflower seeds, almonds, and cashews for a major crunch.

Go berry picking all year long with Mixed Berry Protein Granola! These snackable clusters are studded with real freeze-dried berries.

Magic Spoon Mixed Berry protein granola bags
Magic Spoon S'mores protein pastries with chocolate filling and white icing drizzle displayed with product packaging.

Protein pastries

Cinnamon Brown Sugar Pastries. Easy to take with you on the move.

Packed with 11g of protein per pastry.

80% Less Sugar*

*Than the leading toaster pastry competitor

Sweet without the crash. 3-5g net carbs per 1 Pastry.

Magic Spoon protein pastries boxes on a purple gradient

Shop best sellers

Four boxes, each with the review count shown on the brand’s home page.

  • Magic Spoon cereal variety four-pack

    $39

    Cereal Variety 4-Pack

    25,911 Reviews

    Shop Now
  • Magic Spoon treats variety six-pack boxes

    $39

    Treats Variety 6-Pack

    3,591 Reviews

    Shop Now
  • Magic Spoon protein granola variety bags

    $39

    Granola Variety 4-Pack

    1,588 Reviews

    Shop Now
  • Magic Spoon big bundle of treats and cereal

    $39+

    Build Your Own Bundle

    31,065 Reviews

    Shop Now

Shop All Products

Spell V · The Spooners

What Spooners are saying

80,000+

5-Star Reviews

Rated 4.6 out of 5 stars. Based on 25,911 reviews.

Magic Spoon strawberry protein pastries with their boxes Magic Spoon green oatmeal boxes with a NEW sticker

“This was like a box of good news coming to my house finally.”

Ferdinand R.

“My wife and I love the variety and to mix and match. Good macros and tastes great.”

Adam B.

“These are the best cereals for both my husband and I. The only one that is not liked by my husband is the peanut butter flavor.”

Gail G.

“It is little pricey but i like the taste of the cereal”

Yohanni O.

Not every review is a rave, so the page keeps the honest one in.

Magic Spoon cereal boxes with colorful cereal pieces on a purple gradient

How do we stack up to the “classics”?

Brands, protein, net carbs, sugar, and whether the box is grain free and gluten free. The figures are the brand’s own comparison from its Build Your Own Box page.

Magic Spoon compared with four classic cereals
BrandsProteinNet carbsSugarGrain freeGluten free
Magic Spoon13-14g4g0gYesYes
Froot Loops2g30g11gNoNo
Reese's Puffs3g27g11gNoNo
Frosted Flakes1g32g13gNoNo
Cocoa puffs1g30g12gNoNo

Magic Spoon is the only row with Yes in both of the last two columns. Making products with high protein means working with more expensive ingredients than just sugar, corn, and wheat, but it’s all part of our commitment to bring you the best!

Hi, we’re Greg and Gabi, co-founders of Magic Spoon.

Four boxes of Magic Spoon Cocoa cereal with an astronaut character

We’ve been friends for ten years: met at college, lived together, even started a previous business together (you could call us “cereal” entrepreneurs…). We both grew up eating cereal every morning for breakfast, binging on the sugary crunch of the classic brands and then crashing in the afternoon when we were supposed to be at our most productive.

Now that we’re adults, we’ve searched for years for a cereal that has the same addictive quality but actually fuels us. We've turned up nothing.

Plus, as we learned more about the cereal industry, we were shocked by the true scope of the problem. The average American eats 100 bowls of cereal a year (this even includes people who don’t eat a single bowl!), and kids are one of the largest consumers. Yet almost every version in the aisle is stuck in that old paradigm of grains and sugar.

That’s what Magic Spoon is all about—we hope you enjoy!

Spell VI · The small print

Frequently asked Magic Spoon questions

Straight from the brand’s FAQ page, trimmed to the questions a first-time buyer asks first.

Magic Spoon cereal boxes next to a bowl of cereal
Are Magic Spoon products Keto Friendly?

Yes! All Magic Spoon products are great for low carb or keto lifestyles. Here’s a quick breakdown of net carbs by product:

  • Cereal: 4-5g net carbs per 1 cup serving
  • Cereal with Marshmallows: 7g net carbs per 1 cup serving
  • Protein + Fiber Cereal: 9g net carbs per 1/2 cup serving
  • Granola: 7-8g net carbs per 2/3 cup serving
How long does Magic Spoon stay fresh?

Please refer to the expiration date printed on the product's package! To maintain freshness, store in a cool, dry place. After opening, close tightly to protect product quality.

Are Magic Spoon products Kosher?

Most of our products are certified Kosher. Please see packaging for our most recent Kosher certifications.

Which products contain nuts?

The following products contain nuts:

  • Peanut Butter Protein Cereal (peanuts).
  • All Magic Spoon Protein Granola flavors (almonds, cashews, and/or peanuts).

Please check packaging for specific nut allergy information.

Are Magic Spoon Products gluten-free, vegan, and/or dairy-free?
  • Magic Spoon Protein Cereal: certified gluten free, contains dairy.
  • Magic Spoon Cereal with Marshmallows: contains gluten, contains dairy, contains gelatin
  • Magic Spoon Protein Granola: certified gluten free, contains dairy, contains tree nuts or peanuts.
  • Magic Spoon Protein + Fiber Cereal: certified gluten free, dairy free.
  • Magic Spoon Pastries: gluten free, contains dairy
What are your boxes made out of? Can they be recycled?

Most of our boxes are made from 100% recycled cardboard—recycle them again and keep the cycle going! (Our Granola pouches are unfortunately not recyclable).

Do you have any samples?

As a growing company, we can’t send out any samples at the moment. However, we do offer a 100% happiness guarantee in case you don’t love it. So give it a shot, and let us know what you think! And if you want to sample a few flavors at once, check out our Variety Packs for a mix of our bestsellers.

Do you offer wholesale or retail?

Magic Spoon is sold in retailers across the US! To find your closest retail location, use our Store Locator. For more information about carrying Magic Spoon in your store, please contact retail@magicspoon.com.

How do I manage or cancel my cereal subscription?

You can skip, edit and manage all of your subscription details through the subscription portal. You can cancel your subscription through the portal, or you can also email hello@magicspoon.com.

Can I update my shipping address, edit, or cancel my order once I place it?

Orders typically ship out the same day at Magic Spoon, but we’ll do everything we can to catch your order. Please email us at hello@magicspoon.com with your order number and we’ll do our best to work some magic for you.

What is a custom bundle?

Our custom bundle gives you the option to mix and match all Magic Spoon products in one shipment! Create your perfect 4, 6, or 8 pack with any (or all) available Magic Spoon products.

Help! My package says it was delivered, but it’s not here!

Don’t panic! Sometimes orders can be prematurely marked as delivered or might have been dropped off at a front desk or mailroom. If you still haven’t received your order by the end of the next business day, let us know at hello@magicspoon.com.

How do I apply a discount code to my order?

You can add your promo code to your order on the checkout page, right where you enter your payment information. If you're on a computer, you’ll see a panel on the right side of the screen with a field that says “Enter Gift Card or Discount Code.” If you're on your phone, click “see order details” at the top of your screen and enter your code in the discount code field.

Do you have high fiber or plant-based options?

We sure do! For a high fiber option, try our Protein Granola (per 60g serving)! And if you’d prefer a plant-based option, check out our High Protein, High Fiber cereal only at Whole Foods Market!

Spell VII · The delivery

How the box reaches your door

Timing and tracking
We process most orders within 1 business day, and delivery typically takes 5-7 days within the US. Once your order ships, we’ll send you an email with a shipping confirmation and all the tracking info.
Who carries it
We ship with DHL and UPS, who often team up with USPS to complete delivery.
Where it goes
Right now, we deliver to the United States (including Alaska, Hawaii, and Puerto Rico), Canada, and the United Kingdom. Canada: Shipments to Canada typically take 5-10 business days, depending on transit conditions and customs clearance. United Kingdom: Shipments to the UK typically take 10-14 business days, depending on transit conditions and customs clearance.
In a hurry?
We don’t offer expedited shipping at this time, but if you’re craving Magic Spoon right now we promise it’s worth a few day’s wait.
If the box arrives damaged
We’re so sorry to hear that! Please email us at hello@magicspoon.com and let us know which flavors were damaged — we’ll get this sorted out right away.
Order Protection
If you added Order Protection to your order, your package is also fully covered for 45 days from the date of purchase.
Extra transit time
Please allow extra transit time for international orders in the event of an unforeseen delay! Thank you!
Magic Spoon limited edition cereal and treats bundle boxes
Magic Spoon limited edition treat box

Happiness 100% Guaranteed

If you’re not completely in love with your cereal, we’ll refund your first case (up to 4 boxes) in full. Refunds are eligible within 6 months of the order date.

Not happy with your purchase? Let us know at hello@magicspoon.com, and we'd be happy to help you from there! We only replace items if they are defective or damaged. If you need to exchange it for the same item, send us an email at hello@magicspoon.com.

Try now

Magic Spoon protein treats boxes

A note from Danilo

Why the page is a spellbook

I built this concept page for a job application. The idea came from the name itself: a spoon, a bowl, and a recipe that looks like a trick. So every section is a spell, and every number sits where the brand already states it.

I kept Magic Spoon’s own words wherever I could and only added what a page needs to hang together: order, rhythm, and a few connecting lines. Nothing here is an official claim from the brand, and none of it is live.

A few reading tips. Start with the shelf and the trick, because they explain every number that follows. Treat the ledger and the line-up as a menu, not a checklist. Use the table when you want the short version, and the small print when you want the long one. Every link leaves this page and opens the brand’s own store.

If the spellbook works for you, the next step is a conversation. The button at the top and the one in the footer both go to my calendar.

Don’t miss the magic

Not sure where to start? Take the Find Your Magic Bundle Quiz and let the spoon decide.

Find your magic bundleBrowse every box

  • Magic Spoon protein granola bags in every flavor
  • Magic Spoon classics treats bundle
  • Magic Spoon limited edition variety six pack
  • Magic Spoon Honey Almond protein granola bags